About

Design is a matter of choices and we want you to be part of it.

We are a furniture brand and we believe that design comes from the meeting between technique, people and values, to give life to objects that have an impact on everyday life.

A result that we can only achieve thanks to our community of design lovers, who we involve in all creative and production phases. We thus give life to a process where collaboration allows products to reflect people's real needs and create a direct relationship with those who choose us.

Our ideas become reality in the wrought iron district of Badia Calavena, a town in the province of Verona. And it is precisely in the family workshops, where this tradition meets sustainability, know-how and passion, that we have created products entirely Made in Italy that enhance local resources and are sold directly by us, without intermediaries.

You and the design lover community are a fundamental part of Hiro. Your preferences define which furnishing objects to create, because only by listening to you can we create products in small series, without needing large warehouse stocks. Because being "designer" also means giving the right value to resources and their use, without wasting them.

It is only with you that all this is possible.

How is a Hiro product born?

STEP 1

Call for Ideas

We periodically ask designers and creative minds to design new metal objects with an iconic and modern style that are simply unique. The theme is always different, depending on the time of year and the needs of the moment.

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STEP 2

Word to the Community

Once we have received hundreds of proposals, we select the best ones and tell them through newsletters and social channels, leaving the last word to the tastes of each design lover. A path that leads to producing the object that is not only the most desired, but also and, above all, the most useful. We want the final product to be a meeting between our proposal and the needs of the Community.

STEP 3

What do we call it?

Once the product has been chosen, before starting production, all that remains is to decide on the name. Also in this case you and the Community come into play, we ask them to contribute with the choice of the name, as well as the colors to be produced and any variations. Down to the final details, the product is made together with you.

Vision

We want to contribute with our furnishings to a world in which the consumption that makes us happy also increases the positive impact of the choices we make.

Vision

We want to contribute with our furnishings to a world in which the consumption that makes us happy also increases the positive impact of the choices we make.

Mission

We create beautiful and functional objects that we really need, through a style not mediated by the usual big brands.

Mission

We create beautiful and functional objects that we really need, through a style not mediated by the usual big brands.

Our values

Relation

We are an Italian company, we believe in human relationships and in the importance of collaboration that generates innovation.

Availability

We believe in the value and potential of the opinions expressed by those who purchase our products. We are committed to always reciprocating their expectations through open, attentive and thoughtful communication.

Responsibility

We place great significance on the impact of the choices we make. This is why we produce only with the positive opinion of our Community, completely in Italy, avoiding overproduction.

Every year thousands of furnishings and accessories, presented at fairs or photographed for catalogues, remain prototypes or unsold products. Public feedback is the tool to combat excess production that is not good for design. We believe in the direct relationship with our community, which is essential in deciding whether to start a project, produce it and put it on sale.